NHS South West - Yeovil Hospital

digital marketing for NHS hospital

Yeovil-300x289Yeovil District Hospital NHS logo

 

The Objective

As part of a new NHS commercial strategy we were asked to work with South West NHS and private hospitals to devise a Digital Strategy to increase online awareness, improve performance and most importantly, increase the level of enquiries for private care. Rokk Media’s digital strategy will be rolled out throughout other NHS UK hospitals along with the new commercial strategy.

Strategy

Rokk Media’s team started the process with a full website analysis and the development of a digital strategy. This helped us to identify the key objectives and the structure of work moving forward. From here we were able to create a plan which incorporated Pay Per Click (PPC),search engine optimisation (SEO), affiliate and content marketing, this plan focused on how we could achieve results in the shortest period of time.

Key Features

  • Digital Strategy
  • Pay Per Click (PPC)
  • Search Engine Optimisation (SEO)
  • Affiliate Marketing
  • Aspirational UI that reflects their culture
  • Content Marketing
  • Link building Strategy
  • Managed PPC Campaign
Richardson Hotel Group's versions of new website

The Result

300% increase in website conversions
Increased awareness of private healthcare
Increased website rankings in search engine results pages
20% increase in website traffic month-on-month
  • 300% increase in website conversions

  • Increased awareness of Private Healthcare

  • 20% increase in website traffic month-on-month

  • Increased website rankings in Search Engine Results Pages (SERPs)