NHS South West - Yeovil Hospital
digital marketing for NHS hospital
As part of a new NHS commercial strategy we were asked to work with South West NHS and private hospitals to devise a Digital Strategy to increase online awareness, improve performance and most importantly, increase the level of enquiries for private care. Rokk Media’s digital strategy will be rolled out throughout other NHS UK hospitals along with the new commercial strategy.
Rokk Media’s team started the process with a full website analysis and the development of a digital strategy. This helped us to identify the key objectives and the structure of work moving forward. From here we were able to create a plan which incorporated Pay Per Click (PPC),search engine optimisation (SEO), affiliate and content marketing, this plan focused on how we could achieve results in the shortest period of time.
- Digital Strategy
- Pay Per Click (PPC)
- Search Engine Optimisation (SEO)
- Affiliate Marketing
- Aspirational UI that reflects their culture
- Content Marketing
- Link building Strategy
- Managed PPC Campaign
300% increase in website conversions
Increased awareness of Private Healthcare
20% increase in website traffic month-on-month
Increased website rankings in Search Engine Results Pages (SERPs)