It’s intriguing to learn from a recent content marketing institute research paper that 89% of organisations in the UK use some form of content marketing. This somewhat confirms what many marketers already knew about the need for regular website content to be produced by businesses.
It’s also interesting to note from this research 39% of UK marketers state that their organisation is not effective at content marketing. This does pose the question as to why content marketing isn’t being done effectively and provides a huge opportunity for businesses to obtain market advantage if they focus on content that is useful to their audiences.
One of the biggest challenges in content marketing nowadays is being able to produce content that will standout from what is already on the internet. However this is easier said than done with the internet continuing to be flooded with an estimated 2.73 million new blog posts/articles every day covering numerous topics over and over again.
Being able to meet this challenge is something that organisations need to tackle head on as whilst it’s good putting together a unique piece of content, it’s what you do with the content that helps to give that content the best possible chance of gaining traction online.
Amplify your content
Missing the content amplification part of the process out of your content marketing could be the reason that your content marketing is failing as the last thing you want is to see the content that you have dedicated time to becoming just another article published on the internet.
Therefore, before producing your article/blog post you need to plan out exactly what you are going to do with the content once it is produced. This is where you need to think about exactly how you are going to promote/amplify this content out to your audience whether this be via social media or paid advertising to give your blog post/article the best chance of delivering the results for your business.
To conclude, the ability to gain traction on unique content will become much more difficult as the continuous flow of published content on the internet continues. Therefore, it is of vital importance to ensure that content amplification is a core part of your content marketing strategy to give your articles the best chance of success.
Are you a business or organisation that needs advice on your content marketing?
Our dedicated team of content marketing experts are available to discuss your requirements and help to provide you with the best possible solution for your business. Contact us today or call us on 01392 424300.