Social media marketing can be very effective in driving targeted traffic to websites or building brand awareness. The key to success is engagement and communication using platforms such as Twitter, Facebook, Youtube, LinkedIn and others.
Developing a social media strategy for your business that engages directly with existing or potential clients can be the most effective form of communication your staff can conduct. Numerous case studies now exist that show tremendous increases in brand awareness, customer satisfaction and direct sales.
Rokk Internet Marketing has established successful social media strategies for numerous brands including campaigns for the Welsh Assembly Government and national household brands.
Social Media Case Study
Challenge:
A car wax manufacturer wanted to use social media to connect and engage with an audience of car enthusiasts, promoting their product as becoming the leading voice in the car care industry.
Solution:
- Develop a presence on social media channels to reach, engage and interact with target audiences on a grassroots personal level.
- To build a community of brand ambassadors who endorse the brand and actively promote it to their friends.
- To boost the amount of buzz (average brand mentions per day) while increasing the sentiment (positive brand references) across the social media sphere.
- Become a leading voice in the car care industry, known for posting interesting and exciting content, which followers actively choose to pass to their friends
- Social media was recommended as the ideal platform to reach target audiences, instead of focusing heavily on the brand website, as a channel to pro-actively converse with audiences promoting key messages and product information
- Facebook and Twitter were selected as key channels for this activity due to their popularity among target audience demographics
Implementation:
- Search facilities were used to find and engage with anyone talking about keywords such as ‘car wash’.
- Content that would be viewed as interesting and exciting by target audiences was posted on social media channels to initiate engagement and generate additional buzz and positive sentiment
- To ensure the company established itself as a leading voice in the car care field, we subscribed to a number of news monitoring services, which provide instant updates on breaking news. This facility means that the client always has the most up to date content, establishing the brand as the leading voice in the car care industry, with audiences relying on the brand for their news updates.
Result:
- Bespoke merchandise (key rings etc..) were used as a tool to generate buzz and engagement through competitions on both Facebook and Twitter
- Asking questions and using phrasing that provokes engagement, increased buzz on Facebook and Twitter which has now travelled to other platforms including blogs and forums
This activity has generated an average weekly fan/follower growth of 48% on Facebook and 11% on Twitter. This is stimulating 100 engagements a day on these 2 channels alone.
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What our clients say
"The performance of our new website has to be the ultimate testimony to the success of the project. Visitor numbers have increased considerably with a marked increase in the time spent on the site and number of pages viewed, all of which indicates that we are meeting visitor expectations much better. Much of this must be attributable to the meticulous attention to detail which Martin and the team at Rokk put in during the site development."
Julia Browne,
Torbay Leisure Hotels
"Having worked with Adam, all I can say is that you couldn't work with a better person. His approach to the work and the enthusiasm he has for delivering the final solution is exceptional. There is nothing he is not willing to do to make sure we as the customer are satisfied with what we receive. In simple words it has been a pleasure working with Adam and his team, as you feel you are getting very personal treatment and that is exactly what you do get. Attention to detail and a great job I would always fully endorse Adam and Rokk Media."
Kieron Welch
Everything Everywhere
"I genuinely can not recommend Rokk Media enough. They deliver outstanding results, they're eternally patient and leave you feeling looked after and valued. I am a huge fan!"
Jennifer Riach,
MECA Car Services
"We understood in principle what we wanted from our new website - what it would look like, what it would do, how it would better reflect our business - and the team at Rokk Media interpreted that and developed a website of which we are immensely proud, and which ticks all the right boxes for the future growth of our client base. Couple this genius with a HUGE ethos of helpfulness, friendliness and patience, and we couldn't recommend the Rokk team highly enough!"
Andrew Gould,
The PR Works
In addition to working closely with Michelmores (on marketing projects), Rokk Media has also provided a pro-bono website (www.alexbennet.co.uk) for me and my sailing partner, Alex Bennett which supported our successful campaign in last year's Round Britain and Ireland Race. Not only did the website raise our profile significantly, but it also helped to raise over £4,000 for Hospiscare.
We look forward to continuing to work with Rokk Media in the future!
Malcolm Dickinson,
Managing Partner
Michelmores LLP
@RokkInternet on Twitter
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