Overview
The skillsCymru event is a careers advice and guidance event for students and young professionals in Wales. Organised by the Welsh Assembly Government in partnership with Prospects Events, the event targets those individuals looking to further their careers either through work placements or further education. Rokk Media were asked to build a multilingual website that will promote and support the event by providing key event information, opportunities for exhibitors to book stands, opportunities for schools and individuals to book tickets for the event, listings for the event and video integration. Rokk Media also development and delivered an online marketing strategy in partnership with it’s sister company - Rokk Internet.
Development
The skillsCymru website was developed using Rokk Media’s proprietary CMS solution which gave the necessary flexibility required to link into Prospects’ back office booking and event management solution, as well as allowing for the duplication of the site in Welsh. The site was built to the latest WCAG 2.0 guidelines ensuring that the site is accessible to all and uses a combination of technologies to deliver content, images and video in and engaging and eye catching format.
Backoffice integration
A key function of the skillsCymru website is to manage bookings for the event via a CRM solution developed for Prospects Events by Rokk Media. The CRM solution will capture booking information for both visitors and exhibitors and will allow for mass communications with those interested parties. Linking into the CRM solution allows the website to not only assist in the booking/enquiry process, but also display exhibitor lists and information.
Online strategy & delivery
To reach the disparate audience of visitors and exhibitors - Rokk Internet worked with Rokk Media to develop an extensive internet marketing strategy. As well as defining the strategy covering social media and web marketing tactics, Rokk Internet have also been delivering the strategies objectives and provided internal client training.
Facebook prize draw application
To further promote the event and encourage potential visitors to become ‘friends’ of skillCymru’s Facebook profile, Rokk Media have been asked to developed a Facebook application. The application allows people to enter in to a prize draw via the skillsCymru profile pages and captures registrant information for future promotions and communications. By providing their details and recommending their friends, entrants are added to a back office database solution that will email details of the promotion to their friends and manage the final prize draw.
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What our clients say
"The performance of our new website has to be the ultimate testimony to the success of the project. Visitor numbers have increased considerably with a marked increase in the time spent on the site and number of pages viewed, all of which indicates that we are meeting visitor expectations much better. Much of this must be attributable to the meticulous attention to detail which Martin and the team at Rokk put in during the site development."
Julia Browne,
Torbay Leisure Hotels
"Having worked with Adam, all I can say is that you couldn't work with a better person. His approach to the work and the enthusiasm he has for delivering the final solution is exceptional. There is nothing he is not willing to do to make sure we as the customer are satisfied with what we receive. In simple words it has been a pleasure working with Adam and his team, as you feel you are getting very personal treatment and that is exactly what you do get. Attention to detail and a great job I would always fully endorse Adam and Rokk Media."
Kieron Welch
Everything Everywhere
"I genuinely can not recommend Rokk Media enough. They deliver outstanding results, they're eternally patient and leave you feeling looked after and valued. I am a huge fan!"
Jennifer Riach,
MECA Car Services
"We understood in principle what we wanted from our new website - what it would look like, what it would do, how it would better reflect our business - and the team at Rokk Media interpreted that and developed a website of which we are immensely proud, and which ticks all the right boxes for the future growth of our client base. Couple this genius with a HUGE ethos of helpfulness, friendliness and patience, and we couldn't recommend the Rokk team highly enough!"
Andrew Gould,
The PR Works
In addition to working closely with Michelmores (on marketing projects), Rokk Media has also provided a pro-bono website (www.alexbennet.co.uk) for me and my sailing partner, Alex Bennett which supported our successful campaign in last year's Round Britain and Ireland Race. Not only did the website raise our profile significantly, but it also helped to raise over £4,000 for Hospiscare.
We look forward to continuing to work with Rokk Media in the future!
Malcolm Dickinson,
Managing Partner
Michelmores LLP
