E-Commerce requirements

Some information covering UK compliance for running an ecommerce enabled website which you should be aware of:  There are three major acts and directives that you must comply with. These acts and directives are…

• Data Protection Act 1998 - you will need to register with the DPA
• Distance Selling Act 2000
• Ecommerce Directive 2002

Data Protection

(a) You must register under the Data Protection Act if you collect any kind of information about people, these could be your customers, employees or potential customers. This information includes names, addresses, telephone numbers and email addresses. The current annual fee is £35 (www.dataprotection.gov.uk).
(b) You must state what you do and intend to do with your subject's data and not deviate from that statement.
(c) The Act applies to any size of business.
(d) You must not export the personal data outside the EC (European Community) without permission from the people you are collecting data on.
(e) You must ensure that all information is held securely and must be revealed or deleted upon request from the subjects of the information.
(f) You must only record data which is pertinent to your prime business needs.

Consumer Protection (Distance Selling) Regulations

The Consumer Protection (Distance Selling) Regulations 2000 apply to many ecommerce websites. However, they are not applicable to 'business-to-business' transactions.

(a) You must provide clear information about your products and services before purchase.
(b) You must be clear about postage and packing costs and whether VAT or any other tax is included in the prices shown on your website.
(c) You must provide a written confirmation of order following purchase, for example a confirmation email.
(d) You must allow a "cooling off" period where by the customer can change their mind and cancel or return the order within 7 working days for most goods. Certain exclusions do apply with items such as perishable and digital goods.
(e) You must inform your customers of their right to cancel their order with no loss other than return postage and packing.

Ecommerce Directive

(a) You must display the name of your business, the company registration number (or proprietor's name), geographical address (not a PO Box number), contact information e.g., telephone number and email address, VAT registration number (if registered).
(b) You may refer to trade or professional schemes if applicable.
(c) You must provide clear information on price, tax and delivery to buyers.
(d) You must clearly display your site's Terms and Conditions.
(e) You must acknowledge all orders.
(f) In commercial communication with your customers, you must clearly identify any electronic communication designed to promote your goods or services.
(g) You must clearly identify the sender of all electronic communication.
(h) You must clearly define any promotional offers and the qualifying conditions regarding these offers.
(i) If you send unsolicited emails, you must clearly identify them as unsolicited.

To discuss your e-commerce development requirements - contact Rokk Media.