It is critical for any company to take into consideration how well its website will rank on a search engine, and there are many steps that a company must take in order to maximise its success. The main purpose of SEO is to cause your website to appear higher up in the search engine results pages (SERPS).
There are a number of points Rokk Internet Marketing considers when performing organic/natural SEO:
SEO is in constant evolution; it requires your website to be constantly updated to keep in rhythm with search engine algorithm changes.
On a monthly basis our SEO team’s ongoing efforts will build the authority and trust of your website. The ROI is tremendous when compared to traditional marketing and advertising techniques that are much more costly.
The tools we use on this part of the campaign build include:
Getting your keyword research right will pay huge dividends, however the keywords have to be monitored on a regular basis to ensure you are maximising your potential return for the efforts put in.
We use a number of tools to pick out a range of best performing relevant keywords for your campaign.
“The most effective keywords may not be the obvious ones!”
As part of the research we also undertake a competitor analysis. Looking at the keywords your competition are targeting and analysing the effectiveness and the relevancy to your campaign.
Also looking at who is linking to your competitors especially the higher ranked ones is a good strategy.
Writing good quality relevant articles about your business proposition is a very good way of building brand reputation across the internet and increasing the amount of relevant good quality inbound links
Article Submission/Online PR Service
Article creation and submission is an essential part of a successful internet marketing campaign. Rokk Internet as part of our online PR service will take your articles and promote them across the web via various relevant directories and portals.
Articles can be a great way of channeling traffic to your website. Including a link to your website within your article enables a user to automatically access you website once it has been read. This form of PR marketing keeps within Google guidelines by encouraging natural inbound links which is how search engines expect your web presence to grow. Organically!
Articles also have useful information which will attract users to your site rather than a bland non-descriptive link.
Local search advertising attempts to drive targeted local traffic to your site from where your business operates. This is particularly appropriate for most service-oriented businesses who do not need to market outside of a local area.
Benefits of Local Search:
Our Services
Rokk Internet Marketing has several key tactics to make sure your local customers can find you:
A good example is that of an electrician or plumber. When a client is looking for their services they will not search for electrician or plumber in the search engines as it will turn up too many irrelevant results.
They are more likely to search for ” electrician Kent” or the even more targeted phrase “electrician Ashford”.
If you have a local focus, we can help you reach your customers.
The Estate Agent industry is highly competitive – every town and village has a multitude of companies vying for business. And in today’s depressed housing market, the challenges are even greater for a small family-owned business to capture the market share.
Challenge:
Increase exposure of services to the local population and compete on selected keywords appropriate to the sector and geo-specific.
Solution:
Too often, websites try to attract visitors from a wide range of search terms with the result being that they in fact attract very few visitors at all. We implemented in-depth research on the primary keyword and select secondary keywords, all location-based to crystallise the link-building efforts.
Result:
By focusing on industry- and geography-specific keywords, they have consistently dominated the very top of all three major search engines, despite the competition.
Indeed, this is an excellent example of how important it is to establish a business’s niche market and optimize a site accordingly.
Moreover, by monitoring daily traffic to the site via Google Analytics, it is possible to tweak even further the relevant keywords for each page of the company’s site.
Challenge:
As a new company, they needed to rank highly in the major search engines in order to sell their services as well as attract potential franchisees. Increasing quality traffic was the primary focus of the search engine campaign.
One of the biggest challenges was to identify the optimum keywords. The competition was extremely high for their sector.
Solution:
We created a natural search engine optimisation marketing plan which included:
Result:
Sample Keyword Results for Google put them in the number 1 to 5 position for a range of targeted keywords and phrases. Traffic to the site increased by over 1000%
Testimonial:
“We have been literally stunned at how our website has climbed the ranks on Google with such speed and efficiency (No.4 out of 9 million results). This has transformed our business and is a testament to the hard-work and technical knowledge of the team at Rokk Internet Marketing.
They have always been readily available with expert advice and have worked many long hours to promote us in the most cost effective manner.”
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