Michele Knight

beautiful soul

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The Objective

Michele Knight is one of the UKs leading psychics. Michele has developed a phenomenal following with as many as 100,000 unique visits per month to her website. With this Michele and the team were looking for new ways to engage with their target audience on a regular basis, which is when we started to explore email marketing.


Michele Knight already had a significant mailing list, but needed to make sure that we better engaged with each and every one of her subscribers. This required careful planning and the development of a strategy which enabled us to carefully segment the subscribers list so that campaigns could be specifically targeted. Rokk Media’s team developed a high quality responsive HTML template for mobile that incorporated Michele Knight’s strong brand identity. Along with this we were also able to use RSS feeds to make the process of editing the content month on month much easier, automatically drawing in key articles and latest news.

Key Features

  • Vibrant design
  • Strong calls to action
  • Automated HTML
  • Simple Content Management System
Richardson Hotel Group's versions of new website

The Result

Michele Knight's finished website on desktop
Michele Knight Finished Mobile version of website
Michele Knight Tablet version of website
Michele Knight desktop version of website

Since the newsletter has launched Michele Knight has consistently achieved an open rate of a staggering 45%, an increase of 20% from all other campaigns.

From the client

"12 years and over 16 awards later Rokk Media always end up exceeding my expectations and pushing me well ahead of the game. I love the whole company and the people are not only talented but utterly genuine and likable. I am so very grateful for finding them all those years ago when we were both at the start of an incredible journey. A thousand thank yous xx


− Michele Knight