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Online Marketing Strategy

An effective online marketing strategy at the heart of your campaign.

Digital channels are evolving constantly and it’s becoming more and more difficult to keep up-to-date with the latest trends in the market. Successful businesses often leverage an advantage over less-focussed businesses in this situation, by seeking to maximise every aspect of Digital Marketing to encourage their continued growth.

An effective online marketing strategy at the heart of your campaign.

Having an effective online marketing strategy in place is a fundamental key to succeeding online.

Rokk Media will work with you to create this essential blueprint, which will form the solid foundation upon which we can then build your successful online presence.

We use tried-and-tested marketing best practice and avoid technical jargon because we believe it is not all about the technology. Our approach is about understanding your business objectives, and applying a toolkit of online marketing solutions, products and best practice to achieve agreed SMART goals.

It is vital that this plan is aligned with your business goals and other marketing activities to achieve the optimum results.

We will get to know:

  • Who you are. What you do. Who you do it for.
  • Your business goals – short, medium & long term
  • Your competitors and their online activities
  • From there, we work with you to create an integrated Online Marketing Strategy that will accelerate your organisation to achieving your goals.

Online Marketing Strategy Case Study

Challenge:

The key objective is to continuously drive online bookings of rooms, restaurants and spas through the hotel’s website.

Secondary objectives include:

  • Increase gift voucher sales for the hotels and spas.
  • Enhance the brand positioning of the hotel group, not individual properties.
  • Significantly improve search engine visibility.
  • Provide a user-friendly experience for customers.
  • Support offline communications channels.

Solution:

  • Strategically planned the navigation structure and introduced key persuasion assets.
  • Redeveloped online brand and planned content structure.
  • Fully optimised online gift voucher shop.
  • Utilised cross-selling techniques to direct traffic to the online shop.
  • Established Google Adwords campaigns for each hotel to increase traffic to the website.
  • Incorporated SEO techniques to site build and undertook comprehensive link building campaign and affiliate network.
  • Set up Email communications templates with click buttons to website conversion pages.
  • Regularly run multi-channel digital campaigns to push bookings or voucher sales.
  • Introduced system of regular monitoring and quarterly reporting.

Result:

  • More than 300% increase in revenue generated annually through the website.
  • 25% increase in unique visitors year-on-year.
  • Over 30,000 unique visitors to the website every month.
  • Number 1 Google organic search results for a wide range of non-brand keyword phrases.
  • Email campaigns with up to 40% open rates, 8% click through rate and substantial direct income generated.

Due to the overwhelming success of this initial work Rokk Media was then asked to deliver a comprehensive range of techniques to increase site visitors, monitor results and support the group in all their online marketing requirements.


Can we help improve your business processes?

Our team are happy to discuss your requirements at length and help you find the most suitable, scalable and affordable bespoke software solutionmobile app development or online marketing strategy for your business needs. Call us on 0207 183 4742 (London) or 01392 424 300 (Exeter) or contact one of our expert team online

Further information about our service

What our clients say

  • “I think you pitched it just right and were able to cope well with our varying degrees of SEO knowledge. You explained things in simple terms so as not to overload us, but were able to give detailed explanations when we needed them, which shows you really know your subject. The session was the right length to cover everything and you must have done a good job as we didn’t have any questions at the end. The refreshments provided were a nice touch as well.”

    Maureen Gori de Murden
    Exeter City Council
  • “I’m delighted with the website and brand Rokk Media has developed. Strawberry Invest is such an exciting business with fantastic potential. We’ve already been featured in major press and look forward to further coverage in the near future. The teams advice and hard work have been exemplary Being a social media novice the training and guidance I have been given by Rokk Media so far has been invaluable.”

    James Priday
    Strawberry Invest
  • “The Heart of Devon Tourism Partnership are working with Rokk Media’s Digital Marketing team to promote the area online for day visits, short breaks and conferences and within this period website traffic and social media interaction has improved greatly. The team at Rokk Media are very proactive in offering new ideas and ways to promote the Heart of Devon online, as well as offline. Rokk Media are an Exeter success story with ambitious plans for expansion locally, nationally and internationally and the Heart of Devon Tourism Partnership are proud to be part of that journey.”

    Victoria Hatfield
    Heart of Devon
  • Thank you both so much for today, it was just what the students needed.

    Adam thank you for offering Fred’s services today and the hospitality you gave as a company.

    Fred, you were brilliant with the students and gave both them and Nick lots to think about. I learnt a lot too!!!

    Yvonne Paddon
    Ivybridge Community College
  • “From the moment I enquired with Rokk Media about building our website, I was impressed by their attentiveness, efficiency and professionalism. Throughout the whole process, they have been highly responsive and have had a strong grasp on our brand identity and of the end result. Special mention goes to Tara Fletcher, who has headed up the project. Tara is consultative, methodical and has gone the extra mile throughout the process. I highly recommend Rokk Media”

    Helen Plumridge
    Energy Hair
  • “We recruited Rokk Media to develop a website for our European project, VALMER. It was a challenging brief as we wanted to be able to edit the website, yet develop some more advanced features which required more than simple ‘out of the box’ solutions. Rokk really listened to what we wanted, and went out of their way to understand our project in order to deliver a website that suited our needs. Project management was excellent, and Hannah was always quick to respond to any communications. We are absolutely delighted with our website, which is both stylish and functional, and would have no hesitation in recommending Rokk Media.”

    Ness Smith
    VALMER
  • “Your technical and artistic interpretation of our ideas has been exceptional… the website was completed on budget and on time, and exceeds all the objectives we set at our first meeting… there were times that I felt we were your only client – I know that wasn’t the case!”

    Denise Gould
    Francis Clark
  • “Just to say we are delighted with the finished website. Many thanks for all your help and support.”

    Phil Hughes
    Power Pedals
  • “I would be more than happy for anyone to contact me to discuss the quality of the work and service that we’ve received from Rokk, so please, rather than sit and read through a load of waffle, pick up the phone and call me, or even drop me an email. In short; work with Rokk – you will NEVER regret it”

    Justin Miles
    Last Great Challenge
  • “You have all been brilliant and we thank you most sincerely for your outstanding work, attention to detail and skill – and as importantly for the way you have taken it on. Your passion and energy for this project has been exemplary”

    Farren Drury MBE
    Make it Yours

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