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Marketing Strategy

An effective marketing strategy at the heart of your campaign

Having an effective Internet Marketing Strategy in place is a fundamental key to succeeding online.

Rokk Media will work with you to create this essential blueprint which will form the solid foundations upon which we can then build your successful internet presence.

We use tried and tested marketing best practice and avoid technical jargon because we believe it is not all about the technology. Our approach is about understanding your business objectives, and applying a toolkit of Internet Marketing solutions, products and best practice to achieve agreed SMART goals.

It is vital that this plan is aligned with your business goals and other marketing activities to achieve the optimum results.

We will get to know:

  • Who you are. What you do. Who you do it for.
  • Your business goals – short, medium & long term
  • Your competitors and their online activities
  • From there we work with you to create an integrated Internet Marketing Strategy that will accelerate your organisation to achieving your goals.

Internet Marketing Strategy Case Study

Challenge:

The key objective is to continuously drive online bookings of rooms, restaurants and spas through the hotel’s website.

Secondary objectives include:

  • Increase gift voucher sales for the hotels and spas.
  • Enhance the brand positioning of the hotel group, not individual properties.
  • Significantly improve search engine visibility.
  • Provide a user-friendly experience for customers.
  • Support offline communications channels.

Solution:

  • Strategically planned navigation structure and introduced key persuasion assets.
  • Re-developed online brand and planned content structure.
  • Fully optimised online gift voucher shop.
  • Utilised cross-selling techniques to direct traffic to the online shop.
  • Established Google Adwords campaigns for each hotel to increase traffic to the website.
  • Incorporated SEO techniques to site build and undertook comprehensive link building campaign and affiliate network.
  • Set up Email communications templates with click buttons to website conversion pages.
  • Regularly run multi-channel digital campaigns to push bookings or voucher sales.
  • Introduced system of regular monitoring and quarterly reporting.

Result:

  • More than 300% increase in revenue generated annually through the website.
  • 25% increase in unique visitors year-on-year.
  • Over 30,000 unique visitors to the website every month.
  • Number 1 Google organic search results for a wide range of non-brand keyword phrases.
  • Email campaigns with up to 35% open rates, 8% click through rate and substantial direct income generated.

Due to the overwhelming success of this initial work Rokk Media was then asked to deliver a comprehensive range of techniques to increase site visitors, monitor results and support the group in all their online marketing requirements.


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What our clients say

  • Thank you both so much for today, it was just what the students needed.

    Adam thank you for offering Fred’s services today and the hospitality you gave as a company.

    Fred, you were brilliant with the students and gave both them and Nick lots to think about. I learnt a lot too!!!

    Yvonne Paddon
    Ivybridge Community College
  • “From the moment I enquired with Rokk Media about building our website, I was impressed by their attentiveness, efficiency and professionalism. Throughout the whole process, they have been highly responsive and have had a strong grasp on our brand identity and of the end result. Special mention goes to Tara Fletcher, who has headed up the project. Tara is consultative, methodical and has gone the extra mile throughout the process. I highly recommend Rokk Media”

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    Energy Hair
  • “We recruited Rokk Media to develop a website for our European project, VALMER. It was a challenging brief as we wanted to be able to edit the website, yet develop some more advanced features which required more than simple ‘out of the box’ solutions. Rokk really listened to what we wanted, and went out of their way to understand our project in order to deliver a website that suited our needs. Project management was excellent, and Hannah was always quick to respond to any communications. We are absolutely delighted with our website, which is both stylish and functional, and would have no hesitation in recommending Rokk Media.”

    Ness Smith
    VALMER
  • “Your technical and artistic interpretation of our ideas has been exceptional… the website was completed on budget and on time, and exceeds all the objectives we set at our first meeting… there were times that I felt we were your only client – I know that wasn’t the case!”

    Denise Gould
    Francis Clark
  • “Just to say we are delighted with the finished website. Many thanks for all your help and support.”

    Phil Hughes
    Power Pedals
  • “I would be more than happy for anyone to contact me to discuss the quality of the work and service that we’ve received from Rokk, so please, rather than sit and read through a load of waffle, pick up the phone and call me, or even drop me an email. In short; work with Rokk – you will NEVER regret it”

    Justin Miles
    Last Great Challenge
  • “You have all been brilliant and we thank you most sincerely for your outstanding work, attention to detail and skill – and as importantly for the way you have taken it on. Your passion and energy for this project has been exemplary”

    Farren Drury MBE
    Make it Yours
  • “These guys are impressive. Unflappable; professional; understated, but oozing with experience. A safer pair of hands you couldn’t wish to be in. But safety does not imply boring. Their levels of creativity are pretty good too.”

    L. T.
    Client
  • “…your help and advice has been invaluable and undoubtedly contributed to our success – I can’t thank you enough.”

    Major Simon Gray
    Royal Marines
  • “Having used a number of Web design and build companies in the past, with varying levels of success, I can now say that Rokk Media provide me with a service second to none! My clients are mainly mobile telephone networks and as such require not only excellent design but also a very fast turn around and value for money. Rokk provide all of these and so far have never been stumped for an answer. Use them, you won’t be sorry!”

    N. Barnett
    E33 UK Ltd

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