Having an effective Internet Marketing Strategy in place is a fundamental key to succeeding online.
Rokk Media will work with you to create this essential blueprint which will form the solid foundations upon which we can then build your successful internet presence.
We use tried and tested marketing best practice and avoid technical jargon because we believe it is not all about the technology. Our approach is about understanding your business objectives, and applying a toolkit of Internet Marketing solutions, products and best practice to achieve agreed SMART goals.
It is vital that this plan is aligned with your business goals and other marketing activities to achieve the optimum results.
We will get to know:
- Who you are. What you do. Who you do it for.
- Your business goals – short, medium & long term
- Your competitors and their online activities
- From there we work with you to create an integrated Internet Marketing Strategy that will accelerate your organisation to achieving your goals.
Internet Marketing Strategy Case Study
Challenge:
The key objective is to continuously drive online bookings of rooms, restaurants and spas through the hotel’s website.
Secondary objectives include:
- Increase gift voucher sales for the hotels and spas.
- Enhance the brand positioning of the hotel group, not individual properties.
- Significantly improve search engine visibility.
- Provide a user-friendly experience for customers.
- Support offline communications channels.
Solution:
- Strategically planned navigation structure and introduced key persuasion assets.
- Re-developed online brand and planned content structure.
- Fully optimised online gift voucher shop.
- Utilised cross-selling techniques to direct traffic to the online shop.
- Established Google Adwords campaigns for each hotel to increase traffic to the website.
- Incorporated SEO techniques to site build and undertook comprehensive link building campaign and affiliate network.
- Set up Email communications templates with click buttons to website conversion pages.
- Regularly run multi-channel digital campaigns to push bookings or voucher sales.
- Introduced system of regular monitoring and quarterly reporting.
Result:
- More than 300% increase in revenue generated annually through the website.
- 25% increase in unique visitors year-on-year.
- Over 30,000 unique visitors to the website every month.
- Number 1 Google organic search results for a wide range of non-brand keyword phrases.
- Email campaigns with up to 35% open rates, 8% click through rate and substantial direct income generated.
Due to the overwhelming success of this initial work Rokk Media was then asked to deliver a comprehensive range of techniques to increase site visitors, monitor results and support the group in all their online marketing requirements.
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What our clients say
"The performance of our new website has to be the ultimate testimony to the success of the project. Visitor numbers have increased considerably with a marked increase in the time spent on the site and number of pages viewed, all of which indicates that we are meeting visitor expectations much better. Much of this must be attributable to the meticulous attention to detail which Martin and the team at Rokk put in during the site development."
Julia Browne,
Torbay Leisure Hotels
"Having worked with Adam, all I can say is that you couldn't work with a better person. His approach to the work and the enthusiasm he has for delivering the final solution is exceptional. There is nothing he is not willing to do to make sure we as the customer are satisfied with what we receive. In simple words it has been a pleasure working with Adam and his team, as you feel you are getting very personal treatment and that is exactly what you do get. Attention to detail and a great job I would always fully endorse Adam and Rokk Media."
Kieron Welch
Everything Everywhere
"I genuinely can not recommend Rokk Media enough. They deliver outstanding results, they're eternally patient and leave you feeling looked after and valued. I am a huge fan!"
Jennifer Riach,
MECA Car Services
"We understood in principle what we wanted from our new website - what it would look like, what it would do, how it would better reflect our business - and the team at Rokk Media interpreted that and developed a website of which we are immensely proud, and which ticks all the right boxes for the future growth of our client base. Couple this genius with a HUGE ethos of helpfulness, friendliness and patience, and we couldn't recommend the Rokk team highly enough!"
Andrew Gould,
The PR Works
In addition to working closely with Michelmores (on marketing projects), Rokk Media has also provided a pro-bono website (www.alexbennet.co.uk) for me and my sailing partner, Alex Bennett which supported our successful campaign in last year's Round Britain and Ireland Race. Not only did the website raise our profile significantly, but it also helped to raise over £4,000 for Hospiscare.
We look forward to continuing to work with Rokk Media in the future!
Malcolm Dickinson,
Managing Partner
Michelmores LLP
@RokkInternet on Twitter
