Overview
Exeter International has become Devon’s busiest Airport for flights throughout the UK and Europe. Rokk Media’s brief was to create an online presence to specifically deliver the Airport’s core online business objectives, including providing passengers/visitors with up to date flight/holiday information, to generate revenue through advertising on the website and to promote the sale of package holidays/chartered flight deals.
Development
As the website is public facing, it was essential to ensure that it was both easy to use and accessible. By focussing on the objectives identified in pre-production, Rokk Media was able to prioritise functionality and design to ensure that the most important flight, holiday and advertising information was effectively positioned and easily accessed.
Rokk Media’s CMS solution behind the website, was specifically modified to integrate with modules created to manage flight/destination information and advertising/promotions. RSS news and flight information feeds have also been created to provide passengers with the latest updates.
The website also caters for a truly international audience, allowing for translations into German, French, Italian and Spanish.
Email marketing
Staying in contact with it’s customers is an essential part of delivering Exeter Airport’s online objectives. Special promotions and holiday packages are sent on a weekly basis to the airport’s subscriber base via a HTML newsletter. This has proved to be a very effective solution for the airport and has resulted in many repeat bookings for holiday/flight offer promoted in the newsletters. The solution has also allowed the Airport to monitor click-throughs so that information on the website can be prioritised.
Social media marketing
Flight/holiday information provided through social media feeds such as Twitter has allowed the airport to communicate with a more diverse audience. It has also allowed specific areas of the website to be targeted, increasing traffic through key promotional pages on the website.
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What our clients say
"The performance of our new website has to be the ultimate testimony to the success of the project. Visitor numbers have increased considerably with a marked increase in the time spent on the site and number of pages viewed, all of which indicates that we are meeting visitor expectations much better. Much of this must be attributable to the meticulous attention to detail which Martin and the team at Rokk put in during the site development."
Julia Browne,
Torbay Leisure Hotels
"Having worked with Adam, all I can say is that you couldn't work with a better person. His approach to the work and the enthusiasm he has for delivering the final solution is exceptional. There is nothing he is not willing to do to make sure we as the customer are satisfied with what we receive. In simple words it has been a pleasure working with Adam and his team, as you feel you are getting very personal treatment and that is exactly what you do get. Attention to detail and a great job I would always fully endorse Adam and Rokk Media."
Kieron Welch
Everything Everywhere
"I genuinely can not recommend Rokk Media enough. They deliver outstanding results, they're eternally patient and leave you feeling looked after and valued. I am a huge fan!"
Jennifer Riach,
MECA Car Services
"We understood in principle what we wanted from our new website - what it would look like, what it would do, how it would better reflect our business - and the team at Rokk Media interpreted that and developed a website of which we are immensely proud, and which ticks all the right boxes for the future growth of our client base. Couple this genius with a HUGE ethos of helpfulness, friendliness and patience, and we couldn't recommend the Rokk team highly enough!"
Andrew Gould,
The PR Works
In addition to working closely with Michelmores (on marketing projects), Rokk Media has also provided a pro-bono website (www.alexbennet.co.uk) for me and my sailing partner, Alex Bennett which supported our successful campaign in last year's Round Britain and Ireland Race. Not only did the website raise our profile significantly, but it also helped to raise over £4,000 for Hospiscare.
We look forward to continuing to work with Rokk Media in the future!
Malcolm Dickinson,
Managing Partner
Michelmores LLP
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