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Skills Cymru

A multilingual website and online marketing strategy for the Welsh Assembly Government's SkillsCymru event

Overview

The skillsCymru event is a careers advice and guidance event for students and young professionals in Wales. Organised by the Welsh Assembly Government in partnership with Prospects Events, the event targets those individuals looking to further their careers either through work placements or further education. Rokk Media were asked to build a multilingual website that will promote and support the event by providing key event information, opportunities for exhibitors to book stands, opportunities for schools and individuals to book tickets for the event, listings for the event and video integration.  Rokk Media also development and delivered an online marketing strategy.

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Development

The skillsCymru website was developed using Rokk Media’s proprietary CMS solution which gave the necessary flexibility required to link into Prospects’ back office booking and event management solution, as well as allowing for the duplication of the site in Welsh. The site was built to the latest WCAG 2.0 guidelines ensuring that the site is accessible to all and  uses a combination of technologies to deliver content, images and video in and engaging and eye catching format.

Backoffice integration

A key function of the skillsCymru website is to manage bookings for the event via a CRM solution developed for Prospects Events by Rokk Media. The CRM solution will capture booking information for both visitors and exhibitors and will allow for mass communications with those interested parties. Linking into the CRM solution allows the website to not only assist in the booking/enquiry process, but also display exhibitor lists and information.

Online strategy & delivery

To reach the disparate audience of visitors and exhibitors – Rokk Internet worked with Rokk Media to develop an extensive internet marketing strategy. As well as defining the strategy covering social media and web marketing tactics, Rokk Internet have also been delivering the strategies objectives and provided internal client training.

Facebook prize draw application

To further promote the event and encourage potential visitors to become ‘friends’ of skillCymru’s Facebook profile, Rokk Media have been asked to developed a Facebook application. The application allows people to enter in to a prize draw via the skillsCymru profile pages and captures registrant information for future promotions and communications. By providing their details and recommending their friends, entrants are added to a back office database solution that will email details of the promotion to their friends and manage the final prize draw.


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What our clients say

  • “I think you pitched it just right and were able to cope well with our varying degrees of SEO knowledge. You explained things in simple terms so as not to overload us, but were able to give detailed explanations when we needed them, which shows you really know your subject. The session was the right length to cover everything and you must have done a good job as we didn’t have any questions at the end. The refreshments provided were a nice touch as well.”

    Maureen Gori de Murden
    Exeter City Council
  • “I’m delighted with the website and brand Rokk Media has developed. Strawberry Invest is such an exciting business with fantastic potential. We’ve already been featured in major press and look forward to further coverage in the near future. The teams advice and hard work have been exemplary Being a social media novice the training and guidance I have been given by Rokk Media so far has been invaluable.”

    James Priday
    Strawberry Invest
  • “The Heart of Devon Tourism Partnership are working with Rokk Media’s Digital Marketing team to promote the area online for day visits, short breaks and conferences and within this period website traffic and social media interaction has improved greatly. The team at Rokk Media are very proactive in offering new ideas and ways to promote the Heart of Devon online, as well as offline. Rokk Media are an Exeter success story with ambitious plans for expansion locally, nationally and internationally and the Heart of Devon Tourism Partnership are proud to be part of that journey.”

    Victoria Hatfield
    Heart of Devon
  • Thank you both so much for today, it was just what the students needed.

    Adam thank you for offering Fred’s services today and the hospitality you gave as a company.

    Fred, you were brilliant with the students and gave both them and Nick lots to think about. I learnt a lot too!!!

    Yvonne Paddon
    Ivybridge Community College
  • “From the moment I enquired with Rokk Media about building our website, I was impressed by their attentiveness, efficiency and professionalism. Throughout the whole process, they have been highly responsive and have had a strong grasp on our brand identity and of the end result. Special mention goes to Tara Fletcher, who has headed up the project. Tara is consultative, methodical and has gone the extra mile throughout the process. I highly recommend Rokk Media”

    Helen Plumridge
    Energy Hair
  • “We recruited Rokk Media to develop a website for our European project, VALMER. It was a challenging brief as we wanted to be able to edit the website, yet develop some more advanced features which required more than simple ‘out of the box’ solutions. Rokk really listened to what we wanted, and went out of their way to understand our project in order to deliver a website that suited our needs. Project management was excellent, and Hannah was always quick to respond to any communications. We are absolutely delighted with our website, which is both stylish and functional, and would have no hesitation in recommending Rokk Media.”

    Ness Smith
    VALMER
  • “Your technical and artistic interpretation of our ideas has been exceptional… the website was completed on budget and on time, and exceeds all the objectives we set at our first meeting… there were times that I felt we were your only client – I know that wasn’t the case!”

    Denise Gould
    Francis Clark
  • “Just to say we are delighted with the finished website. Many thanks for all your help and support.”

    Phil Hughes
    Power Pedals
  • “I would be more than happy for anyone to contact me to discuss the quality of the work and service that we’ve received from Rokk, so please, rather than sit and read through a load of waffle, pick up the phone and call me, or even drop me an email. In short; work with Rokk – you will NEVER regret it”

    Justin Miles
    Last Great Challenge
  • “You have all been brilliant and we thank you most sincerely for your outstanding work, attention to detail and skill – and as importantly for the way you have taken it on. Your passion and energy for this project has been exemplary”

    Farren Drury MBE
    Make it Yours

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