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Skills Cymru

A multilingual website and online marketing strategy for the Welsh Assembly Government's SkillsCymru event

Overview

The skillsCymru event is a careers advice and guidance event for students and young professionals in Wales. Organised by the Welsh Assembly Government in partnership with Prospects Events, the event targets those individuals looking to further their careers either through work placements or further education. Rokk Media were asked to build a multilingual website that will promote and support the event by providing key event information, opportunities for exhibitors to book stands, opportunities for schools and individuals to book tickets for the event, listings for the event and video integration.  Rokk Media also development and delivered an online marketing strategy.

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Development

The skillsCymru website was developed using Rokk Media’s proprietary CMS solution which gave the necessary flexibility required to link into Prospects’ back office booking and event management solution, as well as allowing for the duplication of the site in Welsh. The site was built to the latest WCAG 2.0 guidelines ensuring that the site is accessible to all and  uses a combination of technologies to deliver content, images and video in and engaging and eye catching format.

Backoffice integration

A key function of the skillsCymru website is to manage bookings for the event via a CRM solution developed for Prospects Events by Rokk Media. The CRM solution will capture booking information for both visitors and exhibitors and will allow for mass communications with those interested parties. Linking into the CRM solution allows the website to not only assist in the booking/enquiry process, but also display exhibitor lists and information.

Online strategy & delivery

To reach the disparate audience of visitors and exhibitors – Rokk Internet worked with Rokk Media to develop an extensive internet marketing strategy. As well as defining the strategy covering social media and web marketing tactics, Rokk Internet have also been delivering the strategies objectives and provided internal client training.

Facebook prize draw application

To further promote the event and encourage potential visitors to become ‘friends’ of skillCymru’s Facebook profile, Rokk Media have been asked to developed a Facebook application. The application allows people to enter in to a prize draw via the skillsCymru profile pages and captures registrant information for future promotions and communications. By providing their details and recommending their friends, entrants are added to a back office database solution that will email details of the promotion to their friends and manage the final prize draw.


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What our clients say

  • Thank you both so much for today, it was just what the students needed.

    Adam thank you for offering Fred’s services today and the hospitality you gave as a company.

    Fred, you were brilliant with the students and gave both them and Nick lots to think about. I learnt a lot too!!!

    Yvonne Paddon
    Ivybridge Community College
  • “From the moment I enquired with Rokk Media about building our website, I was impressed by their attentiveness, efficiency and professionalism. Throughout the whole process, they have been highly responsive and have had a strong grasp on our brand identity and of the end result. Special mention goes to Tara Fletcher, who has headed up the project. Tara is consultative, methodical and has gone the extra mile throughout the process. I highly recommend Rokk Media”

    Helen Plumridge
    Energy Hair
  • “We recruited Rokk Media to develop a website for our European project, VALMER. It was a challenging brief as we wanted to be able to edit the website, yet develop some more advanced features which required more than simple ‘out of the box’ solutions. Rokk really listened to what we wanted, and went out of their way to understand our project in order to deliver a website that suited our needs. Project management was excellent, and Hannah was always quick to respond to any communications. We are absolutely delighted with our website, which is both stylish and functional, and would have no hesitation in recommending Rokk Media.”

    Ness Smith
    VALMER
  • “Your technical and artistic interpretation of our ideas has been exceptional… the website was completed on budget and on time, and exceeds all the objectives we set at our first meeting… there were times that I felt we were your only client – I know that wasn’t the case!”

    Denise Gould
    Francis Clark
  • “Just to say we are delighted with the finished website. Many thanks for all your help and support.”

    Phil Hughes
    Power Pedals
  • “I would be more than happy for anyone to contact me to discuss the quality of the work and service that we’ve received from Rokk, so please, rather than sit and read through a load of waffle, pick up the phone and call me, or even drop me an email. In short; work with Rokk – you will NEVER regret it”

    Justin Miles
    Last Great Challenge
  • “You have all been brilliant and we thank you most sincerely for your outstanding work, attention to detail and skill – and as importantly for the way you have taken it on. Your passion and energy for this project has been exemplary”

    Farren Drury MBE
    Make it Yours
  • “These guys are impressive. Unflappable; professional; understated, but oozing with experience. A safer pair of hands you couldn’t wish to be in. But safety does not imply boring. Their levels of creativity are pretty good too.”

    L. T.
    Client
  • “…your help and advice has been invaluable and undoubtedly contributed to our success – I can’t thank you enough.”

    Major Simon Gray
    Royal Marines
  • “Having used a number of Web design and build companies in the past, with varying levels of success, I can now say that Rokk Media provide me with a service second to none! My clients are mainly mobile telephone networks and as such require not only excellent design but also a very fast turn around and value for money. Rokk provide all of these and so far have never been stumped for an answer. Use them, you won’t be sorry!”

    N. Barnett
    E33 UK Ltd

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