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A selection from the blogs maintained by members of the team

Outsource to buck the trend

Businesses in every sector have been preparing for it, and now the coalition government’s four-year Spending Review has revealed some of the deepest cuts in public spending for decades.

With the dramatic loss of public sector jobs and cuts in the Defense budget anticipated, Exeter and environs could be significantly affected. Looking at a brighter side, however; the extension to tax relief on furnished holiday lets and the implications for employers regarding NIC may mean positive impact for our local SMEs and tourism industry.

When budgets and resources are cut back, it’s never more important for the marketing and sales functions to deliver value and have the right metrics. Whatever your business, the time may be right now to re-consider the focuses of marketing activity.

Outsourcing marketing communications is a realistic option for many public and private sector businesses and Rokk Media is experienced and expert: working with some of the South West’s most high profile organisations and brands to deliver efficient, effective digital and offline tools and campaigns.

Our clients’ KPIs are increasingly sophisticated, and we know that when outsourcing strategic partners, businesses demand complete confidence that we understand their key objectives, whatever they are.

Rokk Media specialises in supporting companies with:

  • Website strategies, design and development
  • Email marketing campaigns
  • Mobile marketing and apps development
  • SEO and Search marketing
  • Webcasting and virtual events
  • Face2Face
  • Above-the-Line
  • Direct Mail
  • Online & Offline advertising
  • Telemarketing, sales strategies and CRM
  • Measuring effectiveness and ROI
  • Maximising customer satisfaction and experience
  • Increasing loyalty and utilising customer insight
  • Understanding website traffic and behaviour
  • Understanding customer value for profitability
  • Analysing average sale and cost-to-serve data
  • Monitoring channel performance
  • Utilising Net Promotor Score metrics
  • Leveraging technologies and automating marketing processes
  • Future-proofing.

Challenging times deliver valuable opportunities. Wherever your focus and whatever your outsourcing needs – our commitment to clients is long term. More and more businesses are trusting Rokk Media’s capabilities and expertise to help them thrive.

By Adam Stone | Managing Director

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