request a call back

 Today This week
Please enter the below numbers and letters:


captcha
close close

Blogs

A selection from the blogs maintained by members of the team

ASA extends it’s remit to cover the Web

From March 1st 2011, the Advertising Standard Authority (ASA) remit is to be extended to cover marketing communications on websites as well as other media like radio, TV, and posters.

The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) will apply in full to marketing messages online, including the rules relating to misleading advertising, social responsibility and the protection of children.

This development is seen as good news for the protection of both consumer and businesses alike as it will ensure a level playing field as in other media.

It will cover:

  • Advertisers’ own marketing messages on their websites, regardless of sector, type of businesses or size of organisation
  • Marketing communications in other non-paid-for space under the advertiser’s control, such as social networking sites like Facebook and Twitter.

The code of conduct only applies to marketing and advertising online and does not extend to material such as personal blogs (although those with a commercial stance may fall under scrutiny), or classifieds. It intends to ensure advertising stays ‘legal, honest, decent, and truthful’.

Further information about our service

Get in touch

Your Name*

Your Email*

Company

Your Message

Please enter the below information:
captcha

* required fields

Latest News

  • Force Cancer Charity website brought to life by Rokk Media

    New website for Exeter Charity

    View full article

  • Rokk Media to take part in ‘It’s a Knockout’ Charity Challenge

    Let the games begin

    View full article

  • Rokk Media proud to reach its thirteenth year

    This year marks Rokk Media’s thirteenth birthday.

    View full article

  • ‘Not Shabby, Chic’ furniture at West Exe School

    Working with Devon School to develop business ideas

    View full article

  • Grace & Glory Home launch stylish new website

    A stunning new e-commerce website for luxury home products.

    View full article

  • Putting play on the map, brand new website launch

    Find over 600 safe children’s play areas at the click of a button.

    View full article

  • A ‘Twinterview’ from Rokk Media’s CEO Adam Stone

    A Twitter interview by Adam Stone.

    View full article

  • 25% off Digital Marketing Training Only for Black Friday

    25% off Digital Marketing training.

    View full article

  • Proud to present awards at West Exe Technology College

    Rewarding students for their achievements.

    View full article

  • Rokk Media’s CEO is ambassador for Devon

    Adam Stone on the benefits of having a business located in Devon.

    View full article

Latest Views

  • Hold the phone, another Google Glass product is on the horizon

    Google Glass 2.0 is here

    View full post
  • Will Windows 10 Live Up To It’s Hype?

    What’s it all about

    View full post
  • Apple Pay fever hits the UK but what is it?

    Apple Pay fever hits the UK but what is it? With Apple Pay recently launching in the UK as a result of a successful campaigns across the water, a burning question that springs to mind is what do we really know about this contactless payment system? In this blog, we look to provide you with… Read the full article

    View full post
  • 5 of the most unmissable apps this Summer

    We highlight 5 of the most unmissable apps this Summer.

    View full post
  • Latest wearable tech

    We discuss 5 of the latest wearable technology inventions.

    View full post
  • The Apple Watch verdict

    We present some early feedback from users on the Apple Watch

    View full post
  • Digital Marketing Trends

    We provide the latest digital marketing trends for Summer 2015

    View full post
  • 3 primary education apps

    A guest post from trainee teacher, Lizzie Cullen

    View full post
  • Developing Stand Out Apps

    How to avoid mistakes with apps.

    View full post
  • The perfect blend of offline and online marketing

    A guest post from Astley Media’s very own Marc Astley.

    View full post

Twitter